Your ads are only as good as the page they land on. We optimise both.

We always start with a full account audit before deciding. Most accounts have a mix of solid structure worth keeping and significant waste to eliminate. We’ll take you through exactly what we find and recommend whether to rebuild or refine — and why.

We build a measurement layer that sits alongside platform reporting — combining server-side conversion data, GA4, and your actual order management system. This gives us a number we can trust. Google’s reported ROAS and your bank account should tell the same story. If they don’t, we find out why.

Yes, but carefully. PMax can be extremely efficient or a black box that wastes budget — the difference is in how it’s structured, what signals you feed it, and how aggressively you control the asset groups and audience signals. We run PMax as part of a structured campaign architecture, not as a replacement for proper account management.

At Blend, it’s the same team. Every high-spend ad group gets a landing page audit as standard. We score message match, identify friction, and run CRO tests on the pages that are costing you most in wasted clicks. A 30% improvement in landing page conversion rate is the equivalent of a 30% reduction in CPC — with no increase in spend.

We typically work with businesses spending £5,000 per month minimum on Google/Bing. Below that, the management fee becomes disproportionate to the opportunity. If you’re not there yet, our audit service gives you the roadmap to get your account performing well enough to justify scaling spend.

In most accounts we identify quick wins within the first 2 weeks — wasted spend, irrelevant search terms, bid strategy misalignments. Meaningful ROAS improvement typically takes 60–90 days, once structural changes have had time to collect enough data for smart bidding to optimise properly. We’ll give you an honest timeline based on your specific account.