Scaling Leads +32% Without Scaling Costs

The Challenge

SPF Private Clients needed more leads across mortgage, insurance, and protection verticals — without proportionally increasing spend. As a premium finance brand, lead quality was non-negotiable.

Our Approach

We deployed intent-driven keyword segmentation and first-party data integration to find more of the right people.

What we did:

• Intent-driven keyword segmentation across mortgage, insurance, and protection verticals
• SKAG-style structures for granular control and data clarity
• First-party CRM data integrated for bid adjustments based on actual lead quality
• Enhanced Conversions deployed for better attribution

The Results

• +32% increase in lead volume — more enquiries from genuinely qualified prospects
• -8% reduction in cost-per-lead — efficiency improved even as volume scaled
• CRM integration meant the algorithm learned to target users who looked like the best existing clients, not just the most recent converters