Creative Overhaul Reduces Meta CPA by 32%

The Challenge

Rescue My Car’s Meta campaigns were running with stale creative that had fatigued over time. CPAs were climbing as ad fatigue set in, and the creative didn’t reflect the brand’s actual USPs in a way that resonated emotionally with the audience.

Our Approach

We built a systematic creative testing programme, translating Rescue My Car’s USPs into visually compelling ads with emotional resonance.

What we did:

• A/B testing programme across multiple creative formats
• Animation, customer testimonials, and urgency triggers tested individually
• First-party audience data layered for targeting precision
• Creative iterations designed to extend ad lifecycle and combat fatigue

The Results

• -32% reduction in cost-per-purchase — the new creative converted more efficiently at every stage of the funnel
• +19% lift in click-through rate — ads were more engaging and relevant
• The testing framework now produces a continuous pipeline of high-performing creative, preventing the fatigue cycle from repeating