Meta Ads Account Restructure

The Challenge

Off The Grain’s Meta account had grown organically into a fragmented collection of overlapping campaigns and ad sets. Audience overlap was causing the campaigns to compete against each other, driving up costs and muddying performance data.

Our Approach

We consolidated the account into a clean, purpose-driven structure.

What we did:

• Consolidated fragmented campaigns and ad sets into a streamlined architecture
• Refined prospecting and retargeting funnels with clear audience separation
• Eliminated audience overlap to stop internal bidding competition
• Rebuilt creative testing framework within the new structure

The Results

• A streamlined, efficient ad strategy with clear data signals
• Eliminated wasted spend from audience overlap
• Created a foundation for scalable growth with clean attribution