eCommerce PDP Optimisation: +20% Add to Cart

The Challenge

Kuddly’s mobile product detail pages were overwhelming users with information. The layout wasn’t optimised for mobile-first shopping behaviour, leading to lower than expected add-to-cart rates despite strong traffic.

Our Approach

We redesigned the mobile PDP experience around essential buying information.

What we did:

• Streamlined mobile PDP layout prioritising essential product information
• Improved add-to-cart button visibility and positioning
• Enhanced coupon/discount field discoverability
• Removed friction from the mobile buying flow

The Results

• +20.23% increase in add to cart actions — users found what they needed faster
• +43.29% increase in coupon redemptions — discounts were finally visible
• +0.51% revenue per visitor — small percentage, significant at scale