+64%
YoY WooCommerce revenue increase+39%
New customer volume
The Challenge
Greenpak, a family-run B2B restaurant packaging provider, needed to scale their online revenue while reducing customer acquisition costs. They had a solid product range but their digital presence wasn’t converting at the level their product quality deserved.
Our Approach
We took a full-stack approach, combining CRO, PPC, and web development to transform Greenpak into a seven-figure eCommerce business.
What we did:
- Complete website overhaul focused on conversion
- Product detail page redesign to reduce friction
- Google Shopping and PMax campaign build from scratch
- Product feed optimisation with enhanced data
- Ongoing CRO testing to compound improvements
The Results
The compound effect of CRO + PPC working together delivered transformative results:
- +64% YoY WooCommerce revenue increase
- +39% new customer volume — reaching audiences they’d never captured before
- +15% conversion rate improvement post-site launch
- -23% new customer CPA — acquiring customers more efficiently
- +18% average customer value over 12 months — better customers, not just more of them
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