Optimising PDP & Scaling PPC: +17% CVR, +24% Revenue

The Challenge

Greenpak needed to scale revenue through PPC while maintaining efficiency. The product detail pages weren’t converting well enough to justify increased ad spend — a classic chicken-and-egg problem.

Our Approach

We solved both problems simultaneously: redesigned the PDP for conversion while restructuring the PPC to drive more qualified traffic.

What we did:

• Redesigned PDP layout to reduce friction and improve buying signals
• Scaled via Google Shopping and PMax with restructured campaigns
• Aligned landing experience with ad messaging for consistency

The Results

• +17% conversion rate — PDPs now converting at a level that justified scale
• +24% eCommerce revenue — the compound effect of better pages + more traffic
• CPA maintained even as spend and volume increased