10x
ROAS achieved£910k
eCommerce revenue (2023)
The Challenge
Greenpak had no existing Google Ads presence. Starting from zero in a competitive B2B packaging market meant every decision — keyword strategy, feed structure, budget allocation — had to be right from day one.
Our Approach
We built the account from scratch with a focus on efficient scaling.
What we did:
- Product feed optimisation with rich, structured data
- Ad asset enhancement across all campaign types
- Careful, staged budget management to build data before scaling
- Shopping and PMax campaigns structured for controlled growth
The Results
By 2023, the account we built from nothing was delivering:
- £910,000 in eCommerce revenue
- 10x ROAS — every £1 spent returned £10
- +86% YoY revenue growth as the account matured
- +14% ROAS improvement year-on-year as optimisation compounded
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