Smarter Campaign Architecture Unlocks £12.5k Monthly Revenue

The Challenge

Cottage Beams needed to grow revenue without increasing media spend. The existing campaign structure was flat — all products, all keywords, all in broad campaigns with no strategic segmentation.

Our Approach

We built a modular campaign architecture designed to capture demand at every stage of the buying journey.

What we did:

• Modular architecture segmented by product theme and user intent
• Separated brand, generic, and long-tail campaigns
• Aggressive negative keyword sculpting to prevent budget waste
• Audience layering to bid more on users showing buying signals

The Results

• +11% incremental revenue uplift with no increase in media spend
• £12,500 additional monthly revenue — pure profit from smarter structure
• The architecture continues to compound as the algorithm learns from cleaner data signals