Full Google Ads Rebuild Drives +184% Lead Volume

The Challenge

Allstar’s Google Ads account had grown fragmented over time — legacy campaigns with inconsistent match types, redundant ad groups, and no cohesive bidding strategy. Budget was being spread too thin across too many poorly structured campaigns.

Our Approach

We rebuilt the entire account from the ground up with a focus on consolidation, automation, and structured testing.

What we did:

• Consolidated fragmented campaigns into a clean, purpose-driven structure
• Implemented shared budgets across campaign clusters
• Deployed automated bidding strategies using tROAS and tCPA
• Built systematic A/B testing of ad assets and extensions
• Aligned keyword strategy with landing page intent

The Results

Within the first three months of the rebuild:

• +184% increase in lead volume — nearly tripling the previous output
• -41% reduction in cost-per-lead YoY — significantly more efficient spend

The restructured account allowed Google’s bidding algorithms to work effectively for the first time, with clean data signals and properly segmented campaigns feeding the right traffic to the right pages.