Enhanced Conversions Rollout: 500+ Attributable Conversions

The Challenge

Allstar’s Google Ads attribution was underreporting conversions due to cookie limitations and tracking gaps. Significant conversion volume was invisible to the bidding algorithms, leading to suboptimal budget allocation.

Our Approach

We implemented Google Enhanced Conversions via GTM to capture conversion data that cookies were missing.

What we did:

• Enhanced Conversions deployed via Google Tag Manager
• First-party data hashed and integrated into conversion events
• Improved match rates for online leads across form submissions, calls, and downloads
• Attribution model recalibrated with the new data

The Results

• 500+ attributable conversions recovered that were previously invisible
• Achieved “Excellent” Google signal rating across all conversion types
• The bidding algorithms immediately improved with better data, creating a compounding effect on campaign performance