Trust Signals & Testimonials Drive +14% Phone Enquiries

The Challenge

Able Group had testimonials and trust signals, but they were buried in locations where users had already made their decision. The social proof wasn’t working because it wasn’t positioned at the moments of maximum hesitation.

Our Approach

We repositioned testimonials and trust elements to appear exactly where users needed reassurance most.

What we did:

• Prominently featured testimonials near key decision points — forms and CTAs
• Trust badges positioned at the moment of commitment, not just the homepage
• Customer reviews surfaced contextually based on the service being viewed

The Results

• +14% increase in phone enquiries — users felt confident enough to call
• +7% increase in form entries — reduced anxiety at the form stage
• A reminder that social proof works hardest when it appears at the point of decision, not the point of entry