Your Conversion Rate Is Lying to You
Your conversion rate is 2.5%. Great. What does that actually mean?
It means nothing. It’s an average of a 6% rate …
Blog
Insights on CRO, paid media, analytics, and data-driven growth.
Your GA4 Setup Is Probably Broken. Here's How to Check.
I’ve lost count of how many GA4 implementations we’ve audited. The number that were correctly configured out …
Your Google Ads Agency Doesn't Touch Your Landing Pages. That's the Problem.
Here’s a pattern I see constantly: a business spends £15k a month on Google Ads, managed by an agency that …