20 years of eCommerce. 2,000+ experiments. One clear opinion on what works.
Why Blend exists
CRO, paid media, and analytics are treated as separate disciplines by almost every agency. Different teams, different tools, different strategies. The data from your A/B tests never reaches your Google Ads manager. Your paid social team doesn't know what your landing page conversion rate is. Nobody's connecting the dots.
Blend Analytics is the dedicated home for that connected approach. Four disciplines — CRO, paid search, paid social, and tracking — run as one system, informed by the same data, optimised together.
The people behind the data.
Small team. Big experience. Every client works directly with the people doing the work — not account managers relaying messages.
Jamie McGrath
Founder & Managing Director20 years in performance marketing and eCommerce. Former iProspect/Carat, Brahm/Brass, and founder of Sculpt Digital. Built the AI audit platform and Knowledge Bank that powers Blend.
Josh
CRO & AnalyticsData-driven CRO specialist. Runs experiments, analyses funnels, and turns behavioural insights into winning tests across eCommerce and lead generation.
David
Paid MediaPPC and paid social strategist managing campaigns across Google, Meta, and LinkedIn. Focused on ROAS, attribution, and making every click count.
Mat
Development & TrackingTechnical lead for tracking implementations, GTM architecture, and development. Builds the measurement foundations that everything else depends on.
What we've built.
This isn't a consultancy with a Notion board and a Google Sheet. We've built real tools.
Knowledge Bank
2,000+ documented A/B test experiments, indexed by category, funnel stage, effort, and expected uplift. Searchable with AI. Every recommendation has data behind it.
AI-Powered Audit Platform
Connects to your GA4, captures annotated screenshots, identifies UX issues, analyses funnels, and generates prioritised recommendations with RICE scoring.
Live CRO Dashboards
Real-time A/B test performance for every client. Updated every 15 minutes. Test status, visitors, conversions, confidence levels, winner detection.
Presentation System
16 slide types, from funnel visualisations to RICE matrices to screenshot annotations. Built from your data, not a PowerPoint template.
Direct. Data-driven. No fluff.
If your idea won't work, we'll say so — and we'll explain why with data. If we think you should spend less on paid media and more on CRO, we'll tell you. If your tracking is broken and everything else is pointless until it's fixed, we'll start there even if it's not what you came to us for.
We work with businesses doing £1M+ in revenue who have enough traffic to run meaningful tests and enough ambition to commit to a structured programme. We're not for everyone, and we're fine with that.
From the team behind Sculpt Digital.
Blend Analytics is from the team behind Sculpt Digital, an established digital agency with a track record spanning eCommerce, WooCommerce, WordPress, and full-service digital delivery. Blend is the specialist arm — purpose-built for businesses that want data-driven growth.
Platform partners.
Ready to work with us?
Start with a free audit — we'll show you where the biggest opportunities are and what they're worth.