Reporting Identity in GA4: A Guide for Mere Mortals

Introduction: Ah, Reporting Identity, that elusive and enigmatic creature of the Google Analytics 4 (GA4) realm. As a mere mortal, you might […]

Cardinality in GA4: A Peculiar Tea Party for Your Data

Introduction: Ah, cardinality. If you haven’t had the pleasure of meeting this tongue-twisting term in the realm of web analytics, allow me […]

UA (GA3) VS GA4 – What’s the difference?

Google Analytics 4 (GA4) and Universal Analytics (UA) are two different versions of Google Analytics, a popular web analytics service offered by […]