The GTM dataLayer Demystified: An Enchanting Expedition for the Inquisitive Mind
Introduction: Ah, the dataLayer, that fascinating creature dwelling in the captivating realm of Google Tag Manager (GTM). To the uninitiated, the dataLayer […]
Reporting Identity in GA4: A Guide for Mere Mortals
Introduction: Ah, Reporting Identity, that elusive and enigmatic creature of the Google Analytics 4 (GA4) realm. As a mere mortal, you might […]
What are distinct values?
Distinct values refer to unique, non-repeated elements in a dataset. In the context of data analysis, distinct values are individual data points […]
Cardinality in GA4: A Peculiar Tea Party for Your Data
Introduction: Ah, cardinality. If you haven’t had the pleasure of meeting this tongue-twisting term in the realm of web analytics, allow me […]
UA (GA3) VS GA4 – What’s the difference?
Google Analytics 4 (GA4) and Universal Analytics (UA) are two different versions of Google Analytics, a popular web analytics service offered by […]